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BMW vs. Audi: Which Luxury Brand is Right for You?

Date: November 16th, 2021

2022 BMW 3 Series vs 2022 Audi A4




Virtual Cockpit
3 years/unlimited miles


3 years/60,000 miles



All-Wheel Drive


If you are in the market for a luxury vehicle, you have a wide range of options to choose from in the Lawrence and Trenton areas. So, how do you narrow down your search? The automotive experts at Princeton BMW have compared two of the industry’s most popular brands: BMW vs. Audi. These German automakers have each built a stellar reputation when it comes to performance and quality, so it can be a challenge to determine where to start your search. With this guide, you can compare BMW vs. Audi reliability, performance, and more to help you make a more informed decision.

BMW vs. Audi Performance

Performance is the number one priority for many Hamilton drivers. If performance is key for you, it is BMW that has more to offer:

  • Powertrain: Audi shares performance elements with its sister company, Volkswagen. While any Audi vehicle you encounter is certainly no slouch, BMW puts more focus on performance and creating the “Ultimate Driving Machine.” From the inline six-cylinder engine available with the fan-favorite 3 Series or the exciting V12 available with the M lineup, BMW vehicles are truly born to perform.
  • Drivetrain: If you want to add excitement to your everyday drives, once again, you may be more interested in the BMW lineup. BMW RWD vehicles deliver improved acceleration and handling, making them ideal for performance enthusiasts worldwide. A majority of current Audi models have the more standard front-wheel drive system.
  • AWD: If you desire AWD, BMW should be your top pick once again. Audi’s proprietary quattro AWD system varies slightly from model to model, while the xDrive system from BMW is switchable and remains consistent across the lineup.

BMW vs. Audi: Innovative Features

In terms of innovative features, which brand has more to offer in this area: BMW or Audi? Advanced amenities can be found throughout both lineups, but there are a few key benefits only offered from BMW:

  • Digital Display Key: A small touchscreen is located right on the key fob, so you always have access to information on your car’s fuel level as well as the ability to preheat the cabin or remotely close the windows.
  • BMW Product Genius™: Your BMW is packed to the brim with state-of-the-art features. To make sure that you are enjoying your BMW to the fullest,BMW Product Genius™ is here to answer any questions you may have about a specific feature.
  • BMW iDrive: This in-car communications and entertainment system makes it convenient to control many of the secondary vehicle systems.

BMW vs. Audi Reliability

Looking to compare BMW vs. Audi reliability? A luxury vehicle is a major investment, so it is understandable that you want a vehicle you can depend on for many years to come. This is yet another area where BMW has the advantage. First of all, across the U.S., you will find more BMW dealerships than Audi dealerships. When your vehicle is in need of maintenance or repairs, it is easier to find a certified service center like Princeton BMW. BMW also has a more generous warranty package. Each brand gives you three years of new vehicle coverage, however, there is no mileage cap with BMW. Audi has a cap when 60,000 miles is reached on the odometer.

Explore the BMW Lineup at Princeton BMW

Still not sure if you prefer BMW or Audi? Why not see what the BMW lineup has to offer at Princeton BMW? Explore our current inventory, and take your favorite models for a test drive around Hamilton. Contact us today if you have any questions.

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