Need a BMW Product Expert?

Did you recently purchase a BMW and have questions about its features? BMW Genius is available to help you with all your questions. You can call and talk to the BMW Genius team to help you get familiar with all aspects of your BMW – you can talk before, during, and even after the purchase. It’s that simple!

After you’ve had the opportunity to get to know your new vehicle for a bit, we encourage you to set up a complimentary BMW Encore™ session where you come into your local BMW center and have all your questions answered. It’s the one-on-one time you need to get familiar with everything your new ride has to offer.

Life’s just easier with a genius onboard, and when you drive off in your new BMW, rest assured your BMW Genius is just a call or a tap of the App away.

See how BMW Genius is always there for you.

A BMW Genius expert working with a couple

What is BMW Genius?

The BMW Genius is available to answer any questions you may have about your new BMW. Whether you want to know the finer details of the warranty programs, or you want to learn more about the gadgets or vehicle functionality. Our BMW Genius will explain and teach you all the things you need and want to know about your BMW.

A BMW genius expert showing a customer the app

BMW Genius App

The BMW Genius App is the convenient way to learn about your BMW. It provides how-to videos about key features and functionalities, as well as model specific product information. The more you know your BMW, the more you can enjoy the benefits of BMW’s class leading innovations. Simply download the app to your mobile device or tablet and the BMW Genius is at your fingertips.

A BMW Genius expert with a headset

BMW Genius Hotline

BMW Genius is always ready to answer all your BMW related questions. Learn about features and updates, your vehicle specifications, and more – even while you’re on the road. Call our BMW Genius Hotline at 1.844.4GENIUS (443-6487) where our dedicated team is available to help. The BMW Genius is a free service available to ensure you enjoy everything your BMW has to offer.

Ask a Genius or Request an Encore Appointment

Dealership Info

Phone Numbers:Sales Hours:
  • Mon - Thu9:00 AM - 7:00 PM
  • Fri9:00 AM - 6:00 PM
  • Sat9:00 AM - 5:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat8:00 AM - 4:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat8:00 AM - 4:00 PM
  • SunClosed
Princeton BMW 40.260682, -74.677925.
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