View Our Health & Safety Guidelines

The companies of Holman Enterprises continue to follow guidance from the CDC and adjust our health and safety guidelines for the protection of you, your families and our employees.

All employees and vendors who enter our dealerships, regardless of vaccination status, are required to wear face coverings indoors. We strongly recommend customers do the same.

Treating each other the way we would like to be treated is the Holman Way.

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Transparent Service,
At-Home and In-Store

Enjoy your next automotive service experience at Princeton BMW. With options* like online payments, online appointment scheduling, and a virtual service assistant, where you can watch a detailed inspection of your vehicle and directly text a certified technician, we make servicing your vehicle easy – always contact-free with complete sanitization. Get started today, online, at-home, or in our store.

GO Service

Holman GO – An Easy Way to Car

Whether you’re ready to buy, lease, service, or sell, use Holman GO for an easy, fast, and transparent car experience. You control the purchasing process by doing as much, or as little, as you’d like online – saving you time and designing a deal that works for you.

HOLMAN GO

— BMW Aftersales —

BMW Service Technician lifting a replacement Original BMW Battery into the trunk of a red BMW SAV in a BMW Service Center.

Original BMW Batteries

The only way to start.
Schedule Now
BMW Schedule Service

Schedule Service Appointment

When you own The Ultimate Driving Machine, you should get the service to match.
Schedule Service

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Welcome to Princeton BMW


We’re located in Princeton and are proud to represent BMW dealerships in central New Jersey.

THE VALUE YOU’LL FIND HERE

Shopping for a new or used vehicle? Browse our online inventory and current offers. Online or in person, we’re happy to provide more information on buying, leasing, or financing a vehicle. Why not schedule a test drive?

Just want to buy a pre-owned vehicle online? Holman GO gives you upfront, no-haggle pricing and assistance from a team of commission-free associates. You are in complete control to customize payments, financing, coverage, and protection.

Have a vehicle you want to sell? Holman Automotive partners with Kelley Blue Book to provide an instant cash offer for your vehicle. Want to sell your car AND buy one of ours? Use your offer as trade-in credit when you purchase from us.

Does your vehicle need service? Imagine watching our certified technician perform a detailed inspection on your vehicle directly from their smartphone! You can even text the technician while they’re working on your vehicle, if you have questions or concerns.

And whatever the part you need, you’ll find it with us. We can pull from a vast inventory of high quality, genuine OEM parts and accessories. Place your order. We’ll give you a call as soon as it’s ready for pickup.

Whatever your automotive need, call or contact us online! We’ll be happy to hear from you.

MORE ABOUT US

We belong to the Holman Automotive family. We’re one of the largest privately-owned dealership groups in the U.S. Since 1924, our business has been built on founder Steward Holman’s strong personal philosophy.

He said, “First and foremost, a business is people. More important than buildings, locations or equipment.”

On that foundation, he built a team of well-trained employees who value serving customers and helping others. Today, our mission remains to earn the loyalty and exceed the expectations of our customers by providing the best automotive-related services and giving back to the communities that support our success.

At Holman, the culture you’ll experience among our team will change the way you feel about dealerships. We call it The Holman Way. The Holman Values and Principles embody honesty and integrity, dedication to exceptional customer service, teamwork and mutual respect, a continuous focus on improvement, and devotion to the community.

OUR ORGANIZATION IS DIVERSE

Holman Automotive is proud to be a part of Holman Enterprises. Together we exemplify highly integrated teams, sophisticated technology, and hands-on innovation. The breadth of our knowledge and deep network of industry connections rolls into your every interaction with us, producing a transparent and sophisticated customer experience.

Here are all the ways we’ve got the automotive industry covered:

  • Fleet leasing and management
  • Van and truck productivity solutions
  • Vehicle fabrication and upfitting
  • Powertrain component distribution
  • Insurance and risk mitigation
  • Automotive-centric innovative solutions.

To learn more about our organization, please visit the Holman Enterprises website.

Dealership Info

Phone Numbers:Sales Hours:
  • Mon - Fri9:00 AM - 8:00 PM
  • Sat9:00 AM - 5:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat8:00 AM - 4:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat8:00 AM - 4:00 PM
  • SunClosed
Princeton BMW 40.260682, -74.677925.