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Transparent Service,
At-Home and In-Store

Enjoy your next automotive service experience at Princeton BMW. With options* like online payments, online appointment scheduling, and a virtual service assistant, where you can watch a detailed inspection of your vehicle and directly text a certified technician, we make servicing your vehicle easy – always contact-free with complete sanitization. Get started today, online, at-home, or in our store.

GO Service

Holman GO – An Easy Way to Car

Whether you’re ready to buy, lease, service, or sell, use Holman GO for an easy, fast, and transparent car experience. You control the purchasing process by doing as much, or as little, as you’d like online – saving you time and designing a deal that works for you.


— BMW Aftersales —

BMW Service Technician lifting a replacement Original BMW Battery into the trunk of a red BMW SAV in a BMW Service Center.

Original BMW Batteries

The only way to start.
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BMW Schedule Service

Schedule Service Appointment

When you own The Ultimate Driving Machine, you should get the service to match.
Schedule Service

Welcome to Princeton BMW

New BMW Dealership in Hamilton, NJ, Serving Lawrence, Trenton, Hamilton, with New BMWs, Pre-Owned Cars, Service, & Parts

Whether you’re ready to buy, lease, service, or sell, Princeton BMW is the destination for all of your automotive needs. From our expansive new, pre-owned, and certified pre-owned inventory to our non-commission sales specialists, we’ve got you covered with a comprehensive and completely contact-free experience. We now offer Holman GO, our online purchasing process, and virtual service assistant.

Take Home Your Dream Car from Our Princeton Dealership

At our BMW dealership, NJ drivers have a wide range of vehicles to choose from. Once you have found the perfect vehicle that checks all of the boxes on your wishlist, it is the job of our finance team to help you secure some of the most competitive rates in the area. No matter if you decide to lease or choose traditional financing, our experts will guide you through the entire process and answer any questions that come up along the way.

  • When you lease a vehicle from our Princeton dealership, you can expect lower monthly payments, and you are able to drive an updated vehicle every couple of years.
  • When you finance at our BMW dealership in NJ, you are not limited by mileage restrictions, so you can drive as much as you want without being charged for excess wear and tear on the vehicle. If you plan on making any modifications to your sedan or SUV, financing allows you to customize your ride.

Keep Your Vehicle Running Like New

Unlike many other Princeton car dealerships, Princeton BMW is committed to keeping your vehicle in pristine condition for many years to come. We understand that a new BMW is a big investment, that is why our Princeton dealership features a state-of-the-art service center to handle routine maintenance and more substantial repairs. Our expert technicians know the BMW brand inside and out, so we can get you back on the roads of Trenton as soon as possible.

Contact us today for more information about our current inventory, your financing options, or automotive maintenance.

Contact Us

(609) 570-1520

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3630 Quakerbridge Road • Hamilton, NJ 08619

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Today's Hours:

Open Today! Sales: 9am-8pm

Open Today! Service: 7am-6pm

Open Today! Parts: 7am-6pm

Dealership Info

Phone Numbers:Sales Hours:
  • Mon - Fri9:00 AM - 8:00 PM
  • Sat9:00 AM - 5:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat8:00 AM - 4:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat8:00 AM - 4:00 PM
  • SunClosed
Princeton BMW 40.260682, -74.677925.