BMW USAA Program

BMW USAA Program

While there is no way we can possibly thank you for all your sacrifices, dedication, and service to our country, we at BMW want to do our part to put the Ultimate Driving Machine® a little closer within reach.  Together with the United Services Automobile Association (USAA), we've created an aggressive incentive program for eligible military* stationed stateside and their families.

Princeton BMW is proud to offer this discount to our fine servicemen and women.  We look forward to providing discounts of up to $6000** on a new BMW, especially to those who have developed an affinity for the brand during their time stationed in Europe.

  • All New Model Year 2012 and Model Year 2013 BMW models included in the program with the exception of the X1.
  • Program runs March 16, 2012 through January 2, 2013.


*Program is open to USAA members who are P&C (Property & Casualty) eligible.  Must provide USAA Insurance Policy ID card or USAA confirmation Letter as proof of eligibility.  **Excludes X1.  Amount of discount based on vehicle and finance/lease method.
Please fill out the form below to learn more about this program.

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Additional Information

  1. Princeton BMW

    3630 Quakerbridge Rd
    Hamilton, NJ 08619

    • Sales: (844) 470-4727
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