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    Are you in the market for a new BMW in New Jersey? We invite you to explore the extensive selection of new BMW models for sale at Princeton BMW. At our Princeton BMW dealership, we strive to make the car shopping process an enjoyable experience. Thanks to our no-pressure showroom environment and knowledgeable associates, finding the car of your dreams has never been easier. Peruse our inventory to find the perfect new, pre-owned, or certified BMW to lease or buy, and once you have found a vehicle that has caught your attention, stop by in person to take it for a test drive.


    We know that many New Jersey drivers dread the car shopping process, but that is not the case at Princeton BMW. Excellent customer service is our top priority, which is why we offer a number of resources to expedite the process.

    • HolmanGO Whether you’re ready to buy, lease, service, or sell, use Holman GO for an easy, fast, and transparent car experience.
    • Value Your Trade: If you are planning to trade in your current car, you can use our instant trade value tool to see how much it is worth.
    • Finance Application: You can begin the pre-approval process from home before you start shopping. Simply fill out our secure online application.


    Our dedication to our customers does not end once a sale is made. At Princeton BMW, you will find a state-of-the-art service center where your vehicle will be treated with the utmost care. Our OEM certified technicians know the BMW brand inside and out, so you know your vehicle will be serviced correctly and in a timely manner. We also make it easy to set up a BMW service appointment online. Ultimately, we want to ensure your BMW performs at its best for many years to come.

    The BMW CPO Program

    If you have been perusing the inventories at Hamilton used car dealerships like Princeton BMW, you may be wondering what sets CPO models apart from the pack. Vehicles that are part of the BMW CPO program are late model BMW vehicles with less than 60,000 miles on the odometer. These models are thoroughly inspected by a certified technician, and their  CARFAX™ or AutoCheck® vehicle history reports are also reviewed. Added perks of a BMW CPO vehicle include:

    • The BMW Certified Pre-Owned (CPO) Limited Warranty provides comprehensive coverage for one year with unlimited miles once the 4 year/50,000-mile BMW New Vehicle/SAV Limited Warranty expires.
    • You will receive a vehicle history report.
    • Enjoy three free months of SiriusXM Satellite Radio.
    • Your CPO vehicle is covered by BMW Roadside Assistance for up to six years.


    Visit Princeton BMW, your New Jersey BMW dealership and get behind the wheel of your dream BMW in no time. Contact us today for more information or to get started.

    Dealership Info

    Phone Numbers:Sales Hours:
    • Mon - Thu9:00 AM - 8:00 PM
    • Fri9:00 AM - 6:00 PM
    • Sat9:00 AM - 5:00 PM
    • SunClosed
    Service Hours:
    • Mon - Fri7:00 AM - 6:00 PM
    • Sat8:00 AM - 4:00 PM
    • SunClosed
    Parts Hours:
    • Mon - Fri7:00 AM - 6:00 PM
    • Sat8:00 AM - 4:00 PM
    • SunClosed
    Princeton BMW 40.260682, -74.677925.