Grand Re-Opening Recap


On June 19th Princeton BMW celebrated the store's grand re-opening, featuring upgraded amenities, state-of-the-art technology, and world-class facilities. The evening began with speeches from Brad Bayard, General Manager of Princeton BMW, and Mindy Holman, Chairman of the Board, describing the store's improvements and tireless commitment to its customers. Additionally, Princeton BMW received the BMW Future Retail Recognition from top BMW corporate executives, an award for the store's commitment to the Future Retail vision and consistently building BMW brand excellence.

Attendees danced the night away with live music by The Sermon, complete with mouthwatering bites by Sage Catering, delicious signature cocktails, and an authentic German beer garden. The stars of the show were the three BMW super cars lighting up the party: The 1975 BMW 3.0 CSL Group 4 (12 hours of Sebring Winner 1975), 1980 BMW M1 IMSA Group 4, and BMW M8 GTE. Each vehicle defined the German brand, which continues to be a leader in the automotive engineering industry.

With the new enhancements now complete, Princeton BMW looks forward to servicing the local community and surrounding region with the absolute best experience possible today and into the future.

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