About Us

Whether you’re ready to buy, lease, service, or sell, Princeton BMW is the destination for all of your automotive needs. From our expansive new, used, and certified pre-owned inventory to our non-commission sales specialists, we’ve got you covered with a comprehensive and completely contact-free experience. Now including Holman GO, our online purchasing process and virtual service assistant.

A part of the Holman Automotive family of dealerships, our inventory has something to fit everyone’s needs. Come over and visit us at 3630 Quakerbridge Road and test drive a new BMW or pre-owned car. Our customers leave our dealership 100% satisfied with our excellent customer service and our friendly salespeople.

We carry a variety of pre-owned luxury cars for you to choose from, all of which have gone through our detailed quality inspection before made available on the lot. We offer financing services so you can get into the new BMW or pre-owned car you want without a problem.

We at Princeton BMW are not just your greater Hamilton BMW dealership, we have a full service repair and service shop so you can get the best care for your new BMW or pre-owned car. Whether you need BMW auto repair, scheduled service maintenance, or BMW auto parts, we are ready to be your first and only choice for quality work on your car.

Stop by our showroom and see the latest additions to our Hamilton area BMW dealership or give us call today!

From our Family to Yours

The Holman organization recently asked employees to help define the unique culture that exists throughout the company. The response was overwhelming…nearly 1,000 submissions in all different forms from Holman dealerships, ARI, Holman Parts Distribution, and Auto Truck Group. We created a video based on our people’s thoughts to share with our customers what it’s like to be part of the Holman family of businesses!