Enjoy your next automotive service experience at Princeton BMW. With options* like online payments, online appointment scheduling, and a virtual service assistant, where you can watch a detailed inspection of your vehicle and directly text a certified technician, we make servicing your vehicle easy – always contact-free with complete sanitization. Get started today, online, at-home, or in our store.
Whether you’re ready to buy, lease, service, or sell, use Holman GO for an easy, fast, and transparent car experience. You control the purchasing process by doing as much, or as little, as you’d like online – saving you time and designing a deal that works for you.
Welcome to Princeton BMW, your Mercer County BMW dealer in Hamilton Township, NJ. Our sales team is dedicated to providing optimal customer service to all of our clients. You’ll find that our sales team are knowledgeable and ready to make the car purchasing experience as convenient as possible for you!
We encourage you to peruse our selection of brand new BMW models in stock, such as the X5, 3 Series, or the M2. We’re here to help you find the perfect vehicle for your needs! If a vehicle isn’t currently in stock at this dealership, we will do everything we can to get you the BMW model you want.
We also have used vehicles in stock that are ready to be driven off the lot. The team at Princeton BMW can answer any questions you may have about our used BMW models. All of our vehicles are inspected thoroughly and held to the greatest standards possible. Our used BMWs are ready and waiting for you.
Our team can also help with any of your car buying questions, whether you’re looking for finance information, or more information on lease deals and special offers. Feel free to stop by or contact us with any questions you may have!
Princeton BMW is located in Hamilton Township, NJ just outside of Trenton. We’re located minutes away from Mercer Oaks Golf Course, the Hamilton NJ Transit train station, and Grounds for Sculpture. We proudly serve customers from Hamilton Twp, Lawrence Twp, Trenton, and all of Mercer County.
We are proud to be Trenton’s premier BMW dealer and are just minutes from Interstate 295, Trenton Morrisville Bridge, & Route 1.
After visiting Princeton BMW you’ll not only leave with a new vehicle, but a group of people ready to help you with any car needs you may have in the future. We even have a service center, where our expert technicians can help with car maintenance and repairs. Princeton BMW has everything you need under one roof!
We belong to the Holman Automotive family. We’re one of the largest privately-owned dealership groups in the U.S. Since 1924, our business has been built on founder Steward Holman’s strong personal philosophy.
He said, “First and foremost, a business is people. More important than buildings, locations or equipment.”
On that foundation, he built a team of well-trained employees who value serving customers and helping others. Today, our mission remains to earn the loyalty and exceed the expectations of our customers by providing the best automotive-related services and giving back to the communities that support our success.
At Holman, the culture you’ll experience among our team will change the way you feel about dealerships. We call it The Holman Way. The Holman Values and Principles embody honesty and integrity, dedication to exceptional customer service, teamwork and mutual respect, a continuous focus on improvement, and devotion to the community.
Holman Automotive is proud to be a part of Holman Enterprises. Together we exemplify highly integrated teams, sophisticated technology, and hands-on innovation.
The breadth of our knowledge and deep network of industry connections rolls into your every interaction with us, producing a transparent and sophisticated customer experience. To learn more about our organization, please visit the Holman Enterprises website.