View Our Health & Safety Guidelines

The companies of Holman Enterprises continue to follow guidance from the CDC and adjust our health and safety guidelines for the protection of you, your families and our employees.

All employees and vendors who enter our dealerships, regardless of vaccination status, are required to wear face coverings indoors. We strongly recommend customers do the same.

Treating each other the way we would like to be treated is the Holman Way.

Open Today! Sales: 9am-8pmService: 7am-6pm

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Transparent Service,
At-Home and In-Store

Enjoy your next automotive service experience at Princeton BMW. With options* like online payments, online appointment scheduling, and a virtual service assistant, where you can watch a detailed inspection of your vehicle and directly text a certified technician, we make servicing your vehicle easy – always contact-free with complete sanitization. Get started today, online, at-home, or in our store.

GO Service

Holman GO – An Easy Way to Car

Whether you’re ready to buy, lease, service, or sell, use Holman GO for an easy, fast, and transparent car experience. You control the purchasing process by doing as much, or as little, as you’d like online – saving you time and designing a deal that works for you.

HOLMAN GO

— BMW Aftersales —

BMW Service Technician lifting a replacement Original BMW Battery into the trunk of a red BMW SAV in a BMW Service Center.

Original BMW Batteries

The only way to start.
Schedule Now
BMW Schedule Service

Schedule Service Appointment

When you own The Ultimate Driving Machine, you should get the service to match.
Schedule Service

Follow Us on Social.

Stay cozy with BMW by your side. 📸: @sgy.kwz
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A showcase of engineering excellence, discover the #M440i 📸: @gaujenietis
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#bmw #bmwusa #bmwgram #bmwlove #bmwnation #bmwperformance #mperformance #mpower #bmwpower #bmwmsport #bmwmotorsport #bmwclub #bmwlife #bmwfan #bmwworld #bmwlover #bmwcars #caroftheday #instacars #ultimatedrivingmachine #luxurycars #luxurycar #luxuryauto #luxurylifestyle #dreamcar #princetonbmw #holmanautomotive
Just a girl feeling unstoppable in her red dress and red M4. 📸: @inked_m4_girl
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#m4 #bmw #bmwusa #bmwgram #bmwlove #bmwnation #bmwperformance #mperformance #mpower #bmwpower #bmwmsport #bmwmotorsport #bmwclub #bmwlife #bmwfan #bmwworld #bmwlover #bmwcars #caroftheday #instacars #ultimatedrivingmachine #dreamcar #princetonbmw #holmanautomotive
Wishing you the happiest of holidays from our family to yours. Here's to a great weekend in your BMW!
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#bmw #bmwusa #bmwgram #bmwlove #bmwnation #bmwperformance #bmwworld #bmwlover #bmwcars #ultimatedrivingmachine #luxurycars #luxurycar #luxuryauto #luxurylifestyle #happyholidays #holidays #princetonbmw #holmanautomotive
Driving into this week's festivities in the #X7. Comment which BMW you'd love to cruise into 2022!
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#bmw #bmwusa #bmwgram #bmwlove #bmwnation #bmwperformance #bmwworld #bmwlover #bmwcars #ultimatedrivingmachine #luxurycars #luxurycar #luxuryauto #luxurylifestyle #happyholidays #holidays #princetonbmw #holmanautomotive
We need to know... what model is your dream ride? Drop your answer below 👇🏼
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#bmw #bmwusa #bmwgram #bmwlove #bmwnation #bmwmotorsport #bmwclub #bmwlife #bmwfan #bmwworld #bmwlover #bmwcars #ultimatedrivingmachine #drive #carsofinsta #holidays #happyholidays #holmanautomotive
Cozy season is almost here! Tell us about your favorite winter activities in the comments.
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#winter #adventures #landscape #explore #travel #discoverearth #stayandwander #princetonbmw #holmanautomotive
Who else enjoys decorating their home for the season? Get ready for the holidays with BMW by your side. 
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#bmw #bmwusa #bmwgram #bmwlove #bmwnation #bmwclub #bmwlife #bmwfan #bmwworld #bmwlover #bmwcars #caroftheday #instacars #ultimatedrivingmachine #luxurycars #luxurycar #luxuryauto #luxurylifestyle #holidays #princetonbmw #holmanautomotive
Feeling the holiday spirit with the BMW #M340 🔥
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A striking sedan that adds exhilaration to every drive. We can't help but fall for the 3 Series. #The3
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Just a pup admiring its BMW coupe. Comment your favorite blue emoji if you love this M4 as much as we do. 📸: bmw_pudding
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#m4 #bmw #bmwusa #bmwgram #bmwlove #bmwnation #bmwperformance #mperformance #mpower #bmwpower #bmwmsport #bmwmotorsport #bmwclub #bmwlife #bmwfan #bmwworld #bmwlover #bmwcars #caroftheday #instacars #ultimatedrivingmachine #luxurycars #luxurycar #luxuryauto #luxurylifestyle #dreamcar #princetonbmw #holmanautomotive
Get exceptional savings during the BMW Ultimate Road Home Sales Event! Hurry in to receive a credit of up to $2,500 on select models—now through December 31st. Contact us or learn more at our link in bio.
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Happy Thanksgiving! Wishing you a day so good it has you spinning for joy!
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#bmw #bmwusa #bmwfamily #princetonbmw #ultimatedrivingmachine #holmanautomotive #thanksgiving #holidays
A beautiful day in Princeton calls for a new adventure. Let your BMW take you there.
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The open road calls for new adventures. If you could take your BMW anywhere right now, where would you go?
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#adventures #cars #drives #roadtrips #fall #autumn #landscape #explore #travel #discoverearth #stayandwander #princetonbmw
The king of all coupes. Check out this #M4 from 📸 @charred.m4
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Welcome to Princeton BMW


A BMW Dealer Serving Trenton, NJ

Welcome to Princeton BMW, your Mercer County BMW dealer in Hamilton Township, NJ. Our sales team is dedicated to providing optimal customer service to all of our clients. You’ll find that our sales team are knowledgeable and ready to make the car purchasing experience as convenient as possible for you!

We encourage you to peruse our selection of brand new BMW models in stock, such as the X5, 3 Series, or the M2. We’re here to help you find the perfect vehicle for your needs! If a vehicle isn’t currently in stock at this dealership, we will do everything we can to get you the BMW model you want. 

We also have used vehicles in stock that are ready to be driven off the lot. The team at Princeton BMW can answer any questions you may have about our used BMW models. All of our vehicles are inspected thoroughly and held to the greatest standards possible. Our used BMWs are ready and waiting for you.

Our team can also help with any of your car buying questions, whether you’re looking for finance information, or more information on lease deals and special offers. Feel free to stop by or contact us with any questions you may have!

You’ll Find Value at Princeton BMW

Princeton BMW is located in Hamilton Township, NJ just outside of Trenton. We’re located minutes away from Mercer Oaks Golf Course, the Hamilton NJ Transit train station, and Grounds for Sculpture. We proudly serve customers from Hamilton Twp, Lawrence Twp, Trenton, and all of Mercer County. 

We are proud to be Trenton’s premier BMW dealer and are just minutes from Interstate 295, Trenton Morrisville Bridge, & Route 1. 

After visiting Princeton BMW you’ll not only leave with a new vehicle, but a group of people ready to help you with any car needs you may have in the future. We even have a service center, where our expert technicians can help with car maintenance and repairs. Princeton BMW has everything you need under one roof!

More About Us

We belong to the Holman Automotive family. We’re one of the largest privately-owned dealership groups in the U.S. Since 1924, our business has been built on founder Steward Holman’s strong personal philosophy.

He said, “First and foremost, a business is people. More important than buildings, locations or equipment.”

On that foundation, he built a team of well-trained employees who value serving customers and helping others. Today, our mission remains to earn the loyalty and exceed the expectations of our customers by providing the best automotive-related services and giving back to the communities that support our success.

At Holman, the culture you’ll experience among our team will change the way you feel about dealerships. We call it The Holman Way. The Holman Values and Principles embody honesty and integrity, dedication to exceptional customer service, teamwork and mutual respect, a continuous focus on improvement, and devotion to the community.

OUR ORGANIZATION IS DIVERSE

Holman Automotive is proud to be a part of Holman Enterprises. Together we exemplify highly integrated teams, sophisticated technology, and hands-on innovation. 

The breadth of our knowledge and deep network of industry connections rolls into your every interaction with us, producing a transparent and sophisticated customer experience. To learn more about our organization, please visit the Holman Enterprises website.

Dealership Info

Phone Numbers:Sales Hours:
  • Mon - Thu9:00 AM - 8:00 PM
  • Fri9:00 AM - 6:00 PM
  • Sat9:00 AM - 5:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat8:00 AM - 4:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat8:00 AM - 4:00 PM
  • SunClosed
Princeton BMW 40.260682, -74.677925.